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03 // The work

Here’s what I’m proud of.

Six projects from my Hall of Fame first. Then everything else, in four collections.

HF 03
Spotify

Change the Mood

  • 2023
  • Wunderman Thompson
  • Art Director
  • Dubai Lynx · Silver
Open the case
Spotify campaign on purple and orange with a man in white sunglassesSpotify campaign on blue and green with a close-up portrait in colored lightSpotify campaign on green and blue with two men in a dark music sceneSpotify campaign on orange with a black-and-white portrait of a manSpotify campaign on red and mint with a musician holding an oudSpotify campaign on black and pink with a portrait against greenSpotify campaign on blue and green with a seated man with long hairSpotify campaign on black and pink with a man wearing sunglasses and a blue jacketSpotify campaign on blue and green with a woman in a black dressSpotify campaign on purple and yellow with a man in a yellow shirtSpotify campaign on black and pink with a man against red lightingSpotify campaign on red and mint with a black-and-white portrait of a man with long hairSpotify campaign on purple and yellow with a man in a purple suitSpotify campaign on orange and purple with a man in purple and red lightingSpotify campaign on green and blue with a man in a multicolored jacketSpotify campaign on purple and yellow with a woman in a pink dress
HF 04
WE (Telecom Egypt)

Anniversary rebrand

  • 2022
  • Synergy Advertising
  • Art Director, rebrand team
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WE storefront with a purple fascia, white circular logo and glass entranceWE purple circular street sign with a white logo against the skyWE branded purple clothing, cap and patterned tote bag on cyanWE Arabic logo surrounded by concentric purple and pink circlesWE mobile-app presentation on a purple phone against cyanWE Bonus outdoor campaign mockup with a woman, phone and purple and cyan panelsWE branded products and packaging with purple, pink and cyan geometric patterns
HF 05
SODIC

30 Years. 30,000 Living Stories.

  • 2026
  • Freelance
  • Campaign design
Open the case
SODIC 30 Years portrait artwork with art and music motifs forming colourful lettering on yellowSODIC 30 Years portrait artwork with architectural models forming blue lettering and 30,000 Living StoriesIlluminated SODIC art and education posters behind the silhouette of a passing pedestrianSODIC 30 Years portrait artwork with sports equipment forming colourful lettering on a green courtSODIC nature anniversary artwork centered between architecture and art posters along a streetSODIC 30 Years portrait artwork with green leaf-filled lettering and 30,000 Living StoriesA pedestrian passing a long row of SODIC anniversary posters on an urban wallSODIC 30 Years portrait artwork with colourful school supplies and 30,000 Living Stories on blueAlternating yellow art and green sports posters for SODIC arranged across a textured wallSODIC sports, architecture, nature and education posters displayed along a roadside wallSODIC green sports anniversary artwork on a wide outdoor billboard with tree shadowsSODIC blue education anniversary poster on a street wall with red brick buildings behind it
Everything else

There’s a lot more inside.

Four collections. Pick one and dive in.

Ads I worked on

Campaigns I’ve been part of, made with the teams around me. Newest first.

20 projects · 70 images · 40 filmsExplore all
WE Ramadan artwork with three performers seated on a theatre stage below white Arabic letteringWE campaign artwork with cheering football fans, an Egyptian flag, a man in a purple jersey and a white Arabic headlineDiDi real campaign artwork with a man and woman beside a white car in orange-lit hazeCPC campaign with a smiling man in front of a red-lit petrol station at night and a white Arabic headlineWE Ramadan typography studies with white Arabic lettering on purpleKiriazi campaign with a family on a sofa, appliance boxes and white Arabic lettering in a warm living roomCoca-Cola Ramadan meal in a corridor, framed by a red bottle silhouetteDubizzle car advertisement featuring two men beside a carCASA D’OR artwork with a woman in green and interior furnishingsPhotograph of Sprite campaign outdoor signs above a roadwayBonjourno coffee campaign with a blue scene, floating objects and a green product panelDairy Milk chocolate packaging and a framed photograph on a purple backgroundAhl Masr campaign showing a family photograph with a burned opening, wooden frames and Arabic letteringWE campaign scene with three women seated in front of a huge illuminated WE sign above a city buildingCityClub podium artwork with athletes and a raised trophy inside a sports hallEtisalat summer campaign with two men in patterned shirts at the beach and white Arabic letteringEtisalat Hekaya family campaign with three people gathered beside a sofa and white Arabic letteringFloward anniversary artwork with women, a red bouquet, gifts and a large teddy bear in a living roomThree football fans celebrating beside a pool table in a room lit with purple and green lightDiDi real campaign artwork with a woman beside a white car, Arabic savings message and phone screenCPC campaign with a man driving at night in red and blue light and a white Arabic headlineWE Ramadan offer and service illustrations with a crescent moon, router and product icons on purple

Made by hand

Identities, packaging, typography and image-making, where I get into the details.

16 projects · 127 images · 1 filmExplore all
McDonald’s product composition on turquoiseHamaki album layout with a portrait and purple and yellow typographyThe O Factor Harmony composition in sunset orangeBigChips green packaging with yellow detailsDomty Bites chocolate pack surrounded by round snacks and chocolate pieces on brownChevrolet Optra portrait poster with a red car and blue and red light trailsPowerHorse Level Up can with green gaming-inspired graphicsNEWKAIRO artwork pairing a woman reading on a tram with an aerial city view and We Are NEWKAIRO letteringAswan Forum illustrated landscape with a river, wind turbines, birds and a family beneath a treeNew Capital Gardens brand presentation with a burgundy monogram, brochure mockups and residential architectureEgypt Road to COP27 magazine cover mockup with an illustrated woman, branches and pale typography on cyanTapTap Send artwork with a phone, toucan, Egyptian landmarks and green Arabic letteringHand holding a phone displaying the Hatly app icon on a lime backgroundSYNERGY entertainment banner with a montage of facesCity Centre back-to-school poster: a backpack shaped like the letter C on a coral backgroundPril print artwork with a monochrome portrait on a plateGrand Chicken burger in dramatic neon lightingAlbum artwork with a woman’s portrait and red Arabic letteringThe O Factor research report cover with a coastal resortVertical BigChips artwork with bold purple typographyDomty Bites savoury snack pack with floating cheese and puff pieces on redChevrolet Optra landscape poster with a red car, glowing light trails and a large Chevrolet emblem

Made with AI

I use AI to visualise ideas and explore directions before a shoot, and of course I add my personal touch.

4 projects · 37 imagesExplore all
Mountain Dew artwork with a woman hiking above mountain valleys, green light trails, an Oman flag and Arabic campaign letteringDiDi supplied AI concept with a woman beside a red car, Arabic savings message and phone screenSting campaign artwork with a group in a red neon street, energy bottles and bold Arabic letteringWE artwork with a central portrait in sunglasses surrounded by a monochrome crowd and microphonesMountain Dew artwork with a man holding a bottle inside a moving vehicle, an Oman flag and green light trailsDiDi real campaign artwork with a woman beside a white car, Arabic savings message and phone screenSting campaign artwork with a man drinking from an energy bottle in a red and blue bowling alleyBreadfast football-sponsorship artwork with two smiling men in purple and red sportswearMountain Dew artwork with a smiling kayaker, splashing water and Arabic campaign letteringDiDi supplied AI concept with a man beside a dark car, Arabic savings message and phone screenSting campaign artwork with a woman singing karaoke among friends in red lightingTalabat artwork with a man in orange, shopping bags and dogs against a sunset landscapeMountain Dew artwork with a skateboarder in front of a stone fort, Oman flags and Arabic campaign letteringDiDi real campaign artwork with a man beside a white car, Arabic savings message and phone screenTalabat artwork with a woman in orange holding shopping bags among flowersMountain Dew cans and bottles arranged on a patterned rug in a desert night sceneDiDi supplied AI concept with a man seated in an orange-lit car and Arabic letteringTalabat artwork with a smiling man holding orange shopping bags in a warmly lit streetThree men in green clothing holding Mountain Dew cans in a close-cropped group portraitDiDi real campaign artwork with a man seated in a car, white Arabic lettering and phone screenTwinkies Mix artwork with a man holding a cake in a colourful neon-lit amusement settingDiDi supplied AI concept with a man and woman beside a red car in orange concert lighting

Digital artworks

There’s always another image I want to make. Here are a few more.

1 project · 71 images · 2 filmsExplore all
Purple WE Pay artwork with a phone, airline tickets, a plane, a globe and a yellow suitcaseMcDonald’s burger and vegetables on yellowOpel insurance artwork with a white car and newspaperSupercell artwork with a group of football fans watching together in a red living roomCIB solar-loan artwork with a house in blue and greenPalm Hills villa artwork on pinkSupercell artwork with a man pointing at a phone while sitting on a red sofaNestlé Pure Life water promotion in blue and pinkCIB airport artwork in blueOpel Mokka SUV beside a modern buildingPurple WE Pay artwork with a phone, shopping cart, floating vouchers and circular arrowsMcDonald’s burger artwork with Santa-inspired Arabic lettering