B’s
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03 // The work

Ads I worked on

Campaigns I’ve been part of, made with the teams around me. Newest first.

WE Ramadan artwork with three performers seated on a theatre stage below white Arabic lettering5 filmsWE — Ramadan 20262026 · Synergy AdvertisingWE campaign artwork with cheering football fans, an Egyptian flag, a man in a purple jersey and a white Arabic headlineThree football fans celebrating beside a pool table in a room lit with purple and green lightA family cheering together on a sofa in a warmly lit living roomAn older man cheering on a sofa beside a television showing footballWE campaign artwork with a man holding a phone above cheering football fans beneath an Egyptian flag1 filmWE — World Cup 20262026 · Synergy AdvertisingDiDi real campaign artwork with a man and woman beside a white car in orange-lit hazeDiDi real campaign artwork with a woman beside a white car, Arabic savings message and phone screenDiDi real campaign artwork with a woman seated in a purple-lit car and white Arabic letteringDiDi real campaign artwork with a man beside a white car, Arabic savings message and phone screenDiDi real campaign artwork with a man seated in a car, white Arabic lettering and phone screen1 filmDiDi Egypt2025 · Synergy AdvertisingCPC campaign with a smiling man in front of a red-lit petrol station at night and a white Arabic headlineCPC campaign with a man driving at night in red and blue light and a white Arabic headlineCPC campaign with three people beside a car at a petrol station in daylightCPC campaign with a man standing beside a red pickup truck outside a petrol station at night1 filmCPC2025 · Synergy AdvertisingWE Ramadan typography studies with white Arabic lettering on purpleWE Ramadan offer and service illustrations with a crescent moon, router and product icons on purpleWE Ramadan campaign board combining home and family scenes with a purple presenter panel3 filmsWE — Ramadan 20252025 · Synergy AdvertisingKiriazi campaign with a family on a sofa, appliance boxes and white Arabic lettering in a warm living roomKiriazi campaign with friends around an outdoor restaurant table, appliance boxes and white Arabic letteringKiriazi appliance range arranged against a green wall with white Arabic lettering2 filmsKiriazi — Is Happy for You2024 · Synergy AdvertisingCoca-Cola Ramadan meal in a corridor, framed by a red bottle silhouetteCoca-Cola Ramadan gathering on a rooftop, with a red bottle-shaped frameCoca-Cola Ramadan artwork showing workers sharing a meal1 filmCoca-Cola — Ramadan2023 · Wunderman ThompsonDubizzle car advertisement featuring two men beside a carDubizzle employment scene featuring two men in a workshopDubizzle mobile-phone exchange against a yellow wallDubizzle property scene featuring a family beside a villa pool4 filmsDubizzle — A Happy Opportunity2023 · Wunderman ThompsonCASA D’OR artwork with a woman in green and interior furnishingsORA artwork featuring a man and woman against illuminated towersSilversands seaside artwork featuring a womanSilversands artwork with a couple at the beachSilversands artwork with a couple against a blue backdropORA campaign artwork featuring a woman in a night scene1 filmORA — Alive Every Moment2023 · Wunderman ThompsonPhotograph of Sprite campaign outdoor signs above a roadwaySprite bottle covered in condensation on ice with white Arabic letteringSprite campaign artwork with a passenger in a crowded bus beside a green bottle and Arabic headlineSprite campaign artwork with a man leaning against reflective glass beside a green bottle and Arabic headlineSprite campaign artwork with a woman outdoors beside a green bottle and Arabic headline4 filmsSprite — Heat Happens2023 · Wunderman ThompsonBonjourno coffee campaign with a blue scene, floating objects and a green product panelBonjourno coffee scene featuring a man in a warm brown interiorBonjourno anniversary artwork with coffee packaging and Arabic lettering on green3 filmsBonjorno — 20 Years2023 · Wunderman ThompsonDairy Milk chocolate packaging and a framed photograph on a purple backgroundCadbury X2 chocolate and a group photograph with Arabic letteringCadbury X2 chocolate and framed portraits on purpleA range of Cadbury chocolate bars arranged across a purple background1 filmCadbury — Dairy Milk gifting2023 · Wunderman ThompsonAhl Masr campaign showing a family photograph with a burned opening, wooden frames and Arabic letteringAhl Masr campaign showing a school class photograph with a burned opening, wooden frames and Arabic letteringAhl Masr campaign showing an older couple photograph with a burned opening, wooden frames and Arabic letteringAhl Masr campaign showing a child between two burned openings in a family photograph, with Arabic lettering1 filmAhl Masr Foundation2022 · Synergy Advertising1 filmCIB — Green by Example2022 · Synergy Advertising1 filmSCZONE — Ready2022 · Synergy AdvertisingWE campaign scene with three women seated in front of a huge illuminated WE sign above a city buildingWE campaign scene with a man seated beside a reflective spherical structure in a desertWE campaign scene with a woman singing among dancers and concentric purple neon archesWE campaign scene with a woman playing saxophone among dancers on a purple-lit stageWE campaign scene with a man suspended in a purple chair above a cityWE campaign scene with a woman and motorcycle beside a purple arch, racing flags and aircraft1 filmWE — Launch campaign2022 · Synergy AdvertisingCityClub podium artwork with athletes and a raised trophy inside a sports hallCityClub podium artwork with three women celebrating inside a bright sports hallCityClub podium artwork with martial-arts children, adults and a trophy inside a sports hallCityClub outdoor football podium artwork with a young player holding a trophy3 filmsCity Club2022 · Synergy AdvertisingEtisalat summer campaign with two men in patterned shirts at the beach and white Arabic lettering1 filmEtisalat — Super Connect2021 · FP7 McCannEtisalat Hekaya family campaign with three people gathered beside a sofa and white Arabic letteringEtisalat Hekaya artwork with a smiling man in glasses and bold white Arabic lettering on greenEtisalat Hekaya portrait artwork of a smiling man taking a selfie against green2 filmsEtisalat — Hekaya Family2019 · FP7 McCannFloward anniversary artwork with women, a red bouquet, gifts and a large teddy bear in a living roomFloward birthday artwork with two women opening a card beside flowers and cake in a kitchenFloward promotion artwork with three men, flowers and gifts in an office3 filmsFlowardFreelance